Akron, OH
Martin’s Point Health Care

The Health Benefits Specialist is responsible for field sales of the US Family Health Plan (USFHP) – a TRICARE Prime option – to eligible beneficiaries in designated territorial markets. The Benefits Specialist builds awareness of the USFHP through consistent contact with active and reserve military units, military headquarters, and veterans associations and with officials of the Department of Veterans Affairs, state veterans services, and other centers of influence. This position is responsible for educating beneficiaries on the features of the USFHP and assists enrollees with the application process.

Key Outcomes:

Performs direct sales for the US Family Health Plan to eligible beneficiaries to achieve goals for new membership acquisitions in each assigned market by:

  • Conducting marketing seminars, special events, and briefings for the purpose of educating and enrolling beneficiaries.
  • Conducting one-on-one sessions with customers either at in-person meetings or over the phone to establish TRICARE eligibility; assess customer needs for health care coverage and generate interest in the Plan; assure beneficiary understanding of Plan features, costs, and rules; and assist completion of applications.
  • Building and maintaining a network of relationships with key influencers and centers of military activity that will maximize awareness of and advocacy for the US Family Health Plan.
  • Managing individual Opportunity Pipeline to ensure he/she meets or exceeds sales targets, close rate targets, follows up activity and quality documentation standards.

Optimizes the effectiveness of USFHP marketing by:

  • Scheduling seminars and other marketing events in assigned territories.
  • Providing Sales and department leadership with feedback from new and prospective members, observations on the competitive environment, and opportunities for marketing initiatives.
  • Collaborating to advance training initiatives, measurement systems, and market profiles.
  • Participating in projects and process improvement teams as assigned.

Uses the contact management system and activity reporting to improve marketing efficiency by:

  • Entering contact information promptly and accurately.
  • Conducting follow-up calls and/or meetings with prospects to close sales.
  • Providing the USFHP Marketing Manager with a report of weekly activities summarizing field marketing activities and results.

Education/Experience:

  • Associate degree or equivalent combination of education and experience
  • Minimum of 3 years of Sales and customer service experience
  • Military experience strongly preferred.
  • Valid Driver’s License Required

Requirements:

  • In compliance with MPHC’s Department of Defense government contract, any/all persons hired for this position will need to verify their US citizenship and complete the required employment eligibility verification upon hire.

Skills/Knowledge/Competencies (Behaviors):

  • Outstanding customer service focus with the ability to relate to internal and external customers in a positive and professional manner.
  • Outstanding interpersonal skills
  • Skill in public speaking in various settings to various size audiences
  • Ability to work independently with minimal direct supervision.
  • Ability to work collaboratively with other members of the Marketing department.
  • Valid, current driver’s license and reliable transportation
  • Proficiency in Microsoft Outlook, Word, and Excel required.
  • Proficiency in Goldmine or other contact management software preferred.
  • Demonstrates an understanding of and alignment with Martin’s Point Values.

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